You have a longer life expectancy than a man, different ideas about what constitutes risk, often work for a different pay-scale… and if you’re a woman, you likely need a different kind of retirement plan as well.

You may think that the financial advisor recommended by your husband/father/brother will suit you just fine, but this new article in the Wall Street Journal suggests that what works financially for men doesn’t always work for women—and this includes old-school financial advisors. According to the article, when women start seriously planning for retirement, “many find that the financial-services industry is an obstacle, not an ally. In a recent Boston Consulting Group survey of women investors, respondents said they routinely feel underserved by the financial-services industry, with more than 70% expressing dissatisfaction with the service they’re getting. Among the complaints: disrespectful advisers, narrower investment choices based on the assumption that women can’t handle risks and patronizing pitches.”

This isn’t just a case of emotional discomfort; it also hits women in the pocket-book, where it’s likely to hurt the most. “A recent survey by financial-services company MassMutual found that women’s retirement accounts were, on average, just two-thirds the size of men’s.”

Not all of this can be blamed on financial advisors though. Women have a dangerous (if generous) tendency to put their spouses and families first, with little thought for their own financial security until it’s too late. In addition, married women often count on their husband’s retirement plan to take care of the both of them—only to find that his plan works for his life expectancy, leaving her without a plan when he’s no longer around.

What can women do? The first thing each woman should do is have is her own retirement account, and contribute to it each month. Make sure your financial advisor recognizes your unique needs and listens to your hopes and concerns. You can plan with your partner for golden years spent together, but it’s your responsibility to save for yourself.

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